MARKETING TRANSLATION
In today’s highly competitive global economy, commercial participation in the international marketplace is almost unavoidable. Part of the key to being successful in a multicultural environment is achieving the communication necessary, and Access Translation Services can help you with that. Our quality and accurate marketing translation services provide you entry into that language’s market and give you a connection with that target audience, thus enabling you to compete effectively.
Marketing Translation Services
A mistranslation can be amusing, nonsensical, offensive, counter-productive, or even disastrous. Some classic examples are:
The Coors slogan (“Turn It Loose”) which in Spanish came out as “Suffer from Diarrhea”
The Scandinavian version of an American ad for the Electrolux vacuum which read “Nothing Sucks like an Electrolux”
Automobile names such as “Nova” which in Spanish means “it doesn’t go,” and the Ford “Pinto” which in Brazil refers to male genitalia
Working with our professional translators at Access Translation Services will help you be sure to avoid such embarrassing mistakes. Take advantage of our more than 25 years of experience to get your message across to your target audience.
Marketing Translation Localization
It is not enough simply to translate your existing advertising materials into another language to make them effective. They must be adapted to be culturally relevant and acceptable.
Access Translation Services will help you determine just the right version of a language to use in the specific market you are targeting. For example, while there is a version of Spanish, which is considered “standard,” that is, generally understandable to all native speakers of Spanish, there are also several dialects specific to certain areas and countries. Adapting marketing materials to those dialects with their particular nuances and vocabulary makes your products more accessible to that audience. Our experts can assist you in making these adjustments, including for the U.S.-Hispanic market.
Marketing and Our Commitment to Excellence
The carefully selected marketing translation team for your projects will be assigned according to their expertise and experience in your industry, and they will always be translating into their native language. Supervised by a senior project manager, they will follow our four-step process for quality control:
TRANSLATE ↔ EDIT ↔ PROOFREAD ↔ REVIEW
Each step is performed by native speakers and guarantees a critically-overseen and accurate translation. Quality control is a crucial element of our services. Because of this focus on quality, we will not commit to delivering a project by or on a certain date if we do feel we can only comply with that date by giving up quality. If we do, however, commit to a specific deadline, we will do everything possible to meet it.
Our emphasis is on the accuracy and timeliness of your translations along with a sincere commitment to client services, and our rates are competitive and reasonable. Three particular facets define our translations: reliability, legibility, and appearance. This conscientious attention to detail ultimately results in a publication-grade translation that best serves your professional interests.
Confidentiality
We will treat your information with the utmost confidentiality and will gladly sign a non-disclosure agreement upon request. Your information will always be safe with us.
Clients We Serve
What Our Clients Are Saying
Marketing Translation Services